Semalt Shares Tips How To Improve Your Site Conversion Rate
Michael Brown, the Semalt Customer Success Manager, believes that conversion rates are key to the success of any online business.
Attracting visitors to a website is not enough as it only fulfills one goal, which is to spark the customer's interest. They need to fully commit to making a purchase, which is what conversion is all about. However, getting people to convert is not easy. The following text presents several crucial considerations for conversion rate principles that business can use.
Customers do not have much time to waste nowadays. Between their hectic lives and their obsessions on their tablets and smartphones, they need a "three-second version" for everything they do. If a customer lands on a business's website and the pages are taking too long to respond, or not loading at all, it is likely that they will leave the website immediately. It is improbable for them to have faith in a product from a company that does not take its time to enhance their experience by improving the website's speed. CXL.com corroborates this notion in an article stating that 57% of customers remain on a site for a maximum of three seconds before deciding to leave.
Similar to the previous principle, people do not have enough time to go through a long, and drawn out presentations. They are only interested in what the bottom line is for them. It does not mean that the business cannot entertain them along the way. It only means that it should avoid long spiels that have the potential to lose meaning. Straightforward information has more conversion rates. Even when using big data, marketers should remember to break it down into smaller, understandable chunks.
Laser Focus with CTA
So far, all the principles insist on getting down to the bottom line. Even as the business optimizes the content to ensure speed and simplicity, it also needs to ask for a sale. As a marketer, it beats logic if one expects visitors to convert without requesting them to do so. In this regard, a clear and concise call-to-action for the landing page should suffice. Ironically, several CTA buttons, placed strategically on different pages on the site, are less likely to increase conversion rates. A single, well written and brief CTA is enough.
Identify and Analyze the Target Audience
Before doing anything else, marketers should research on whom the business wishes to convert, the intended audience and the target demographics. There is no point of putting information haphazardly on the website without clear direction. Once the research is complete, the marketing team can then tailor all content in copywriting, social media, blogging, and entire marketing plan to reflect the needs of the target group. By doing so, it seems to customers that the intention behind putting the content there was specifically aimed towards presenting a solution to their problems. In a word, no matter who the audience is, nobody likes to waste time.
Avoid Going Off Message
After identifying the target audience, marketers need to ascertain that the content they provide is custom to their requirements. In short, everything put out should reflect back to the brand. Going astray negatively affects trust and confidence which results in the loss of customers as they remain loyal to brands that stick to what they promise to deliver.
Conversion is the to business success, following these principles guarantees that it turns prospects into clients.